Sunday, 12 September 2010

Web Design 2: Competitor Analysis

To be honest, when I got "Pappa Rich" as the site I had to redesign, I wasn't expecting it to be...that bad. Because firstly, their outlets are pretty well done. I was surprised at how poorly the site was constructed. No offense!

Anyway, to the obvious next step when attempting to revamp a design; Competitor analysis!

1. Starbucks, Malaysia.

Events Page
Home
This is actually one of the first relevant results when you Google "coffee malaysia". I guess because it is the most widely-known coffee house in the world.

Not particularly impressed with the site, but still worth noting the information arrangement.




2. Coffee Bean and Tea Leaf, Malaysia.

Home page!
"Events" Page
Promotions Page

I liked this site. The colour scheme is comfortable and inviting, the images are well displayed, the navigation is very clear and it uses more HTML/CSS rather than just Flash content. Overall, the design and information arrangement is good.



3. Gloria Jean's Coffees, Malaysia.

Home
About Page. TL;DR.
Contact Page


Gloria Jean's Coffees' Malaysian website is probably not a great example. But there are some good points to take note of. The contact page is concise and to the point. The banners are update-able. Overall not too bad. However (as is the norm, lol) the International site is better than the local one.




4. Old Town Coffee, Malaysia.

Splash!
Home
Menu
Company profile, "About Us" lah.


When compiling lists, I usually like to save the best for last. I was really blown away by this particular site. The design is beautiful, the navigation is clear, the images are great, the information arrangement is good. I like pretty much everything about this site in terms of design. However, it is an entirely Flash website, so it wouldn't be the best example for coding. Still very impressive, though.

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